Shift from KOL to KOC: Latest Marketing Trends in Malaysia
In Malaysia, there is a shift in marketing trends from KOLs to KOCs. This transition recognizes the growing influence of everyday consumers as opinion leaders. Brands are now leveraging the authenticity and relatability of KOCs to build trust and engagement with their target audience. This trend emphasizes the power of consumer advocacy and the importance of connecting with consumers on a personal level.
8 Key Benefits of Influencer Marketing for Small Businesses in Malaysia
Influencer marketing has become a popular strategy for small businesses to reach their target audience and increase brand awareness. By partnering with influencers who have a loyal and engaged following on social media, small businesses can benefit in many ways. In this article, we will explore 8 key benefits of influencer marketing for small businesses in Malaysia, including increased credibility, expanded reach, and improved engagement. Whether you are a new or established small business, influencer marketing can help you achieve your marketing goals and connect with your audience on a deeper level.